Seth Godin’s book “The Song of Significance: A New Manifesto for Teams,” which critiques the traditional industrial management style in modern work environments and advocates for a new approach based on significance, collaboration, and purpose. The excerpt outlines Godin’s argument that industrial management, characterized by control, compliance, and short-term profit maximization, is no longer effective in a world driven by innovation and human connection. He proposes a shift towards a model of leadership that prioritizes mutual trust, respect, and a shared commitment to creating meaningful work, arguing that this approach leads to greater individual and collective fulfillment, as well as improved organizational outcomes.