During my daily attempts to absorb as much information as time permits me about all things audio and voice, I often stumble upon some highly interesting insights from the experts in the industry. Witlingo’s Sonic Readiness Score is one such happening, a cheat sheet of sorts to help marketers get a sense of audio and voice. It’s an earnest attempt to clear all sorts of growing confusion about what the two are and, most importantly, how businesses and brands can leverage them. Then I started think