Yep, we're going there...we're going to be discussing that four-letter word in today's episode - SOPs.  Love 'em or hate 'em as brand leaders if we want to deliver consistently and establish solid brand standards, SOPs are our only hope! Today we are talking with Alicia Lozano about how small business owners and even solopreneurs can start building their own brand standards.  From planning to tech, we are talking about it all