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Title: The Sorcerers and Their Apprentices
Subtitle: How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives
Author: Frank Moss
Narrator: Bruce Turk
Format: Unabridged
Length: 8 hrs and 14 mins
Language: English
Release date: 06-07-11
Publisher: Random House Audio
Ratings: 4 of 5 out of 42 votes
Genres: Science & Technology, Technology
Publisher's Summary:
If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But thats old hat for todays researchers, who are creating technologies that will have a much deeper impact on the quality of peoples lives over the next quarter century.
In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students - the sorcerers and their apprentices - and witness first hand the creative magic behind inventions such as:
Critic Reviews:
"Out of the creative chaos at the MIT Media Lab have come fantastical inventions that have changed how we work, play, and live. Frank Moss stories of the digital magicians behind these experiments and discoveries are inspiring and engaging." (Eric Schmidt, Executive Chairman, Google)
"MIT Media Lab has been inventing the future for more than 25 years. Frank Moss explains how - and the lessons can help you be more creative and your organization be more innovative." (Steve Case, Co-founder of AOL, Chairman of the Startup America Partnership, and co-chair of the National Advisory Council on Innovation and Entrepreneurship)
"This book will be a delight for anyone who cares about innovation. For more than twenty-five years, the MIT Media Lab has been inventing the future and humanizing technology. Weaving fascinating tales with insightful concepts, Frank Moss tells us how. He shows the way to harness passion and break down the walls between disciplines in order to unleash creativity in fields ranging from robotics to music to the making of mechanical limbs." (Walter Isaacson, CEO and president, The Aspen Institute, former chairman and CEO of CNN, and best selling author of Einstein: His Life and Universe)
Members Reviews:
Like a promotional press release...
... corporate glow-speak to track investors. Writing style includes too many tedious long listings of the benefits and accomplishments. The narrator's voice is right out of Romper Room daycare. And his falsetto when quoting females seems quite unnecessary. Meanwhile, the kids don't get to sleep much while they passionately endeavor to help mankind with modern technology. Of course no mention of MIT's historic connections with developing spy gear, although most of the lab's developments praised in the book would almost certainly have clandestine usefulness. Try Secret Empire by Taubman, or Spycraft by Wallace, Melton et al instead to learn about the other cool stuff labs at MIT have been involved with.
Helped me Rethink my Teaching
The writer's phrase "antidiscipline" grabbed my attention. Sometimes I'm not sure about my professional move toward being interdisciplinary rather than an "expert" on a really narrow topic.