This week: Jacob Rosado, Entertainment director for Ruth Eckerd Hall, and the brand new outdoor venue in Clearwater, The Sound. A homecoming for Next Big Thing. Having a personal stake in booking artists. Routing tours through Florida. Changing Max's mind on Ed Sheeran. Lana Del Rey surprising Tampa. The hellscape of 3rd party ticket sales. Buy the merch. Sam’s very first live radio hosting gig. Forty years of Ruth Eckerd Hall. Going to the symphony with grandma. Everyone had a Riverdance era.