The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways

• Retail should be viewed as an extension of service.
• Clients appreciate personalized product recommendations.
• Overwhelming clients with choices can hinder sales.
• Training staff on product knowledge is essential.
• Tracking performance metrics helps identify areas for improvement.
• Building relationships with clients enhances loyalty.
• Simplifying product offerings can lead to better sales.
• Subscription boxes can be an effective retail strategy.
• Follow up with clients on product recommendations.
• Creating a standard operating procedure for retailing is beneficial.

Visit thespa.coach for one-on-one mentorships.

Homework: Find a key product to focus on this month, and carve out 2 hours of CEO time on the schedule every month on a set day for doing numbers.