Dan Reeves is a co-founder of Subject.ai, a platform helping brands remain visible in the rapidly shifting world of AI-driven search. With a background in semantic search and digital publishing, Dan focuses on how organisations structure and surface their knowledge so both humans and machines can understand it.

In this episode of The Space Between, Dan joins Ben Slater and Seth Hawthorne to explore how the rise of AI answer engines is fundamentally changing how brands are discovered online. They unpack the shift from keyword search to topic and entity-based discovery, why third-party signals and reputation now matter more than backlinks, and what brands must do to ensure their expertise is visible in a world of probabilistic AI search. It’s a candid conversation about credibility, content quality, and why the brands that win will be the ones that adapt while staying focused on the value they deliver.