Morten Wendelbo is a behavioural economist, data scientist, and strategic advisor who helps organisations make better decisions at the intersection of business strategy, organisational development, data, and technology. Working across complex enterprises, Morten specialises in helping leadership teams understand how their systems, structures, and data shape the way their businesses operate and grow.

In this episode of The Space Between, Morten joins Debbie Richardson and Seth Hawthorne to explore why AI is often solving the wrong problems inside organisations. They unpack the hidden risks of poor business architecture, the dangers of building technology on fragmented data, and why many companies are unknowingly creating complexity that limits growth and innovation. From "digital concrete" and spaghetti systems to single sources of truth and strategic decision-making, it's a fascinating conversation about the foundations businesses need before AI can deliver on its promise.