It’s an encore episode for one reason: you need this one in your 2025–2026 reset kit.

Originally airing July 2024, this episode dives into one of the most game-changing topics for any nail tech or beauty pro: your marketing avatar - aka your dream client.

In this episode, Penny sits down with Leonie, Mel, and Pat to unpack:

✨ How to actually define your ideal client (with ChatGPT’s help)

✨ Why “everyone” is not a target market

✨ The difference between roof-specks and spaghetti-launching

✨ How to find your avatar in the wild

✨ What they want, what they care about, and where they spend time

✨ How to shape your services around what real humans value

✨ Whether you should host your own mini focus group (spoiler: yes)

✨ Why your community is your best marketing tool

This one is full of real examples, real student stories, and the kind of slightly-chaotic Monaco energy you keep telling us is your favourite.

Encore because it still hits!