The SPARC Framework – A Smarter Way to Build Strategic Partnerships

Welcome to the first episode of The Second Meeting. This show is for leaders who know partnerships don’t fail because of bad intentions—they fail because of poor execution. In this episode, I introduce SPARC, the five-part framework I’ve used across global markets to create partnerships that actually work.

Too often, partnerships start strong with shared press releases and photo ops. But once the spotlight fades, momentum stalls. That’s where SPARC comes in. It focuses on five essential pillars:

1. Strategy Alignment – Is there a clear, mutual reason for this partnership? Are both sides aligned on goals, target customers, and desired impact?
2. People Commitment – Partnerships don’t live in contracts—they live in calendars. Who’s showing up? Who’s accountable? Without executive sponsors and daily operators, deals die.
3. Accountability Structures – Shared plans, meeting cadence, escalation paths, and KPIs. This is about turning ambition into execution.
4. Results Orientation – Start with outcomes. Define success early. Revenue, market traction, user data—pick what matters and measure it.
5. Continuity Planning – What happens when someone leaves? Build muscle memory into the partnership so it survives turnover, reorgs, and priority shifts.

SPARC isn’t theory. It’s been applied at scale—from multi-million-dollar wireless alliances to global supply chain digitization. In every case, these five areas determined success or stagnation.

Whether you’re forming a go-to-market alliance, entering a new region, or co-developing tech, use SPARC to pressure-test the partnership before problems arise.

If you’ve ever seen a promising collaboration fall apart for no clear reason, this episode gives you a framework to prevent that next time.

Subscribe to The Second Meeting and join me for future episodes where we unpack real-world wins, avoidable losses, and lessons from the field. This isn’t theory. It’s execution.