Adam Jenkins, Executive Producer, FTW Digital; Mick McConnell, Executive Creative Director, & McConnell; and Danny Carlsen, Head of Design, Shine Limited talk about the immersive Spark 5G Race Zone they designed in the Emirates Team New Zealand base for the 36th America’s Cup in Auckland. 

Seven unique zones were conceptualised, each an example of ways that Spark 5G was used in the team’s boat development, training or race preparations. 

From the Wind Tunnel that allows people to walk through and interact with a real time wind model visualisation, to an immersive 360experience riding along on a Te Aihe test run, to piloting the actual simulator that Emirates Team New Zealand uses - never before has the public had the chance to get so involved in the technology that goes into contesting the America’s Cup.