Greg Kahn, CEO of GK Digital Ventures, and Shiv Singh, the author of Marketing with AI for dummies and Chief Marketing Officer at C3 AI on the transformative impact of AI and to its potential to revolutionize the industry.  They argue that AI is a technological shift as life-changing as the internet and mobile phones, sparking existential questions about the future of work itself such as who and what to trust. But they stress the importance of companies to be pragmatically enthusiastic, to embrace openness to change, critical thinking, and diverse perspectives in navigating the AI landscape, enabling technology to give birth to more job opportunities than ever before.