In this episode, Josh Wrinkle, Principal of Rochester High School, unpacks Covey's First Wave: Self Trust and the critical role credibility plays in leadership. Drawing from his journey as a teacher, assistant principal, and now principal, Josh reflects on how integrity, consistency, and follow-through earn the trust of staff, parents, and students. He discusses the humbling process of self-assessment, the challenge of balancing personal commitments with professional demands, and how leaders can restore credibility when they misstep. Josh's perspective highlights Covey's message that self-trust is the foundation for every other level of trust—and that a leader's character and competence set the pace for an entire school community.