In Dakota Territory, the outbreak of spelling bees in the late 1880s was commonly referred to as a “craze.” Since publication of The Hoosier Schoolmaster in 1871 the craze, epidemic, or infatuation with spelling bees, as it was variously called by cultural commentators, had constituted a conscious revival of old custom. When announcing a spelling bee on the prairies, organizers almost always referred to the event as “an old-fashioned” or “old-time spelling bee.”