On this episode, we are thrilled to welcome Sother Teague, co-founder of New York City’s legendary bar Amor y Amargo, partner at Overthrow Hospitality, author, podcaster, educator, and Amaro evangelist.
Sother joins us for a wide-ranging conversation that is equal parts spirits education, hospitality philosophy, and hilarious storytelling. We dive deep into the world of bitters and Amari, including how newcomers should approach the category, which Amari are basically “adult Coca-Cola” and “adult Dr. Pepper,” how Jägermeister became a college staple thanks to an unlikely marketing scheme involving metal bands, and why Sother believes Amari remain one of the most fascinating and rewarding corners of the drinks world. Along the way, we discuss hospitality, the state of the bar industry, and the evolving conversation around alcohol and wellness. Sother also shares the story behind Amor y Amargo’s remarkable 15-year journey from a six-month pop-up to an internationally recognized destination, his philosophy on creating truly memorable guest experiences, and how to build a relationship with your neighborhood bartender.
It's an episode packed with stories, recommendations, laughter, and plenty of spirits wisdom. If you’ve ever been curious about Amaro, the bar industry, or would simply enjoy spending some time with one of the most thoughtful, knowledgeable, and entertaining people in the spirits world, this episode is for you.
To learn more about Sother and his various projects, visit:
@creativedrunk on Instagram
https://creativedrunk.bigcartel.com/productswhere you can purchase Sother’s bitters, hot sauce, and books
https://www.amoryamargo.com/
https://www.overthrowhospitality.com/
The Speakeasy podcast: https://heritageradionetwork.org/series/the-speakeasy/available on https://podcasts.apple.com/us/podcast/the-speakeasy/id428499961and https://open.spotify.com/show/7iM1x2yL8rbqMXTZlMOmId
Sauced podcast: https://www.saucedpodcast.com/,available on https://podcasts.apple.com/us/podcast/sauced/id1865545247and https://open.spotify.com/show/2wAx90JsSz1iiXeYsUwHeo
Sother’s books are available everywherebooks are sold: I’m Just Here for the Drinks: A Guide to Spirits,Drinking and More Than One Hundred Extraordinary Cocktails (https://bookshop.org/p/books/i-m-just-here-for-the-drinks-a-guide-to-spirits-drinking-and-more-than-100-extraordinary-cocktails-sother-teague/4c3eb7e9c5b51c94)and Let’s Get Blitzen: 60+ Holiday Cocktails to Make Your Spirits Bright (https://www.barnesandnoble.com/w/lets-get-blitzen-sother-teague/1141673199?ean=9781956403329)
As always, please email us with any comments, questions, or suggestions at [email protected], follow us on Instagram @spiritedenthusiast, share with spirits novices and enthusiasts alike, and subscribe so you don't miss an episode. Cheers!