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Why does it feel harder than ever to just…watch a game?
In this solo episode, Megan breaks down the rise of the sports streaming era and why fans have to do more than ever before just to follow their teams across platforms like Netflix, ESPN, Peacock, and more.
What starts with a frustrating Opening Day experience on Netflix turns into a deeper look at how we got here: why leagues are spreading games across platforms, how much it really costs to be a fan today, and why, despite growing backlash, this model isn’t going anywhere.
Drawing on data across the NFL, NBA, MLB, and NHL, Megan unpacks what leagues and media companies actually want, how streaming has changed fan behavior, and why live sports have become the most valuable asset in media.
But this isn’t just about subscriptions.
It’s about what we’re gaining, what we’re losing, and what fans can keep in mind when following their steam from channel to channel.
Connect with Megan on LinkedIn and Instagram.
Follow The Middle on Instagram, Threads, YouTube, and LinkedIn.
By Megan RWhy does it feel harder than ever to just…watch a game?
In this solo episode, Megan breaks down the rise of the sports streaming era and why fans have to do more than ever before just to follow their teams across platforms like Netflix, ESPN, Peacock, and more.
What starts with a frustrating Opening Day experience on Netflix turns into a deeper look at how we got here: why leagues are spreading games across platforms, how much it really costs to be a fan today, and why, despite growing backlash, this model isn’t going anywhere.
Drawing on data across the NFL, NBA, MLB, and NHL, Megan unpacks what leagues and media companies actually want, how streaming has changed fan behavior, and why live sports have become the most valuable asset in media.
But this isn’t just about subscriptions.
It’s about what we’re gaining, what we’re losing, and what fans can keep in mind when following their steam from channel to channel.
Connect with Megan on LinkedIn and Instagram.
Follow The Middle on Instagram, Threads, YouTube, and LinkedIn.