I drag Mark kicking and screaming from behind the lens. Mark heads up Qlik Replay and him and his team apply structure to a lot of the videos you will see at Qlik. This involves making sure all the main elements are solid when recording a video including visual and most importantly audio. He also talks about how important it is for people to be entertained when learning. And fulfilling my role as a public service listen till the end to learn about the novel way Turtles can breathe.