What if being "professional" in emails… is actually killing your sales? Most marketers are still crafting polite, question-heavy messages; meanwhile, former stand-up comedian Ray Engan is using humor to sell 30% more, revive ghosted prospects, and build instant connections that AI can never replicate. In this episode, we get real about: Why questions create walls with strangers (not connections), the fatal "polite prism" mistake that makes you invisible, and why humor isn't about being funny but being memorable. Plus, Ray shares the 7-word email with a 100% open rate and why "acceptably unusual" beats perfectly bland every single time.