The Age of Ideas: Unlock Your Creative Potential

The Start of Something Big


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“These were, by their résumés, very superior people. And I thought, gee, maybe there is something here, something more valuable than just being an employee. 
- Arthur Rock, venture capitalist

On a hot summer morning in San Francisco in 1957, eight of the most talented young scientists in America convened for a clandestine meeting at the Clift Hotel. They gathered over breakfast in the famed Redwood Room, a bastion of the city’s old guard. A nervous energy consumed the table, fueled by uncertainty, possibility, and fresh-brewed coffee. The eight worked on developing silicon semiconductors—a groundbreaking new technology—at Shockley Semiconductor outside of Palo Alto. The company’s founder, Nobel Prize–winning scientist William Shockley, was a brilliant but difficult manager: erratic, mistrustful, and impatient. He had even gone so far as to hire detectives to give his employees lie-detector tests, and these employees, experts in a field in which there were few, were frustrated and angry.

After considering numerous options, the men decided they must defect. They planned to establish their own company under the leadership of MIT graduate Robert Noyce, a charming, personable twenty-nine-year-old electrical engineer from smalltown Iowa. Getting Noyce on board hadn’t been easy. He was the leader they needed, but he had a young family, and he needed to be persuaded to leave his guaranteed paycheck for something with no model—creating a new company in a new field based on nothing more than combined knowledge, faith, ideas, and passion.

As Tom Wolfe would later write in Esquire:

“In this business, it dawned on them, capital assets in the traditional sense of plant, equipment, and raw materials counted for next to nothing. The only plant you needed was a shed big enough for the worktables. The only equipment you needed was some kilns, goggles, microscopes, tweezers, and diamond cutters. The materials, silicon and germanium, came from dirt and coal. Brainpower was the entire franchise.”

Brainpower was the entire franchise.....



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The Age of Ideas: Unlock Your Creative PotentialBy Alan Philips

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