Charlotte Ellis Maldari has spent nearly 20 years helping leading creative businesses find their ideal clients and build lasting authority. Charlotte believes you should establish yourself as the authority in your field, and then automate your outreach—so clients come to you, ready to invest.

Charlotte and I met nearly a year ago through a group programme with Gemma Gilbert and I was fascinated about what she was offering.

Charlotte has sales and marketing in her bones and in this episode we have a rich and informative conversation that will help anyone who is ready to go in their business and ready to reach a wider audience.

Her reflections and analogies such as ‘teach a man to fish’ and the importance of not labeling ourselves as one thing or another really resonated with me.

We discuss marketing, sales, brand and building a business that works for you as a busy parent and Mum.

To find out and connect with Jo:

Business coaching and mentoring for Doctors | Jo-Watkins

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

Free Starter Kit: The Digital Doctor Startup

Charlotte is active on Linkedin and her profile is

https://www.linkedin.com/in/charlotteellismaldari/

Sign up for her FREE TRAINING: 3 Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling https://www.kaffeen.club/bonus

Fathom - three months of premium for free with this link: https://fathom.video/invite/NTmAZA

Sales Navigator: https://business.linkedin.com/en-gb/sales-solutions

Richard is an entrepreneur who is now supporting doctors on their entrepreneurial journey. In this episode we share our experiences of working with doctor and the struggles we have specifically around starting and scaling our businesses. We discuss vision, mission and values, establishing our authority and getting used to selling.

There are so many transferable skills between medicine and business that we also discuss.

A bit about Richard.

After experiencing burnout, a little over a year ago, Richard rediscovered himself through reflection, journaling, and stillness. 

This transformative journey, coupled with over 10 years of experience as an entrepreneur and helping his husband build his own business, kick-started his path to assisting other doctors in building their own businesses and personal brands.

As the founder of the Doctorpreneur Network, Richard supports medical doctors on their entrepreneurial journey—whether they’re exploring possibilities, navigating unfamiliar terrain, or scaling their ventures. 

With a proven, systems-driven approach, he empowers doctors to find clarity, build confidence, and create self-sustaining businesses that unlock their full potential.

To find out and connect with Jo:

https://www.jowatkins.com/

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

Resources:

https://richard-powazynski.ck.page/doctorpreneur

Kate Toon is honest, funny, straight talking and just the energy you need as you get started and moving in business.

In this episode we talk about all things online business. Starting, scaling, funnels, social media, building an audience, offers, books, passive income and building the thingies.

It’s brilliant.

More about Kate:

Kate Toon is a British born business mentor and award-winning digital marketing coach who now lives in Australia with her partner and teenage son.

She is a brilliant online entrepreneur success story and has been a huge inspiration to me.

Straight-talking, copywriting coach, educator, speaker, author and podcaster. There is not much Kate can’t do!

Kate describes herself as a misfit on a mission: to help other business humans create their own version of online success.

She’s also a bumfluencer in the online world as her bottom has been the focus of much media attention in recent years!

Books

In Six Figures While You Sleep

I explain how you can transform your service-based skills into lucrative online products &– from coaching and courses to digital downloads, memberships and masterminds. I walk you through the positioning, processes, pricing and profile building, explaining the tech, the marketing, the sales tactics and how to keep customers coming back for more.

Six Figures in School Hours

I share practical and doable tips for parents to run a successful business, make serious money and not burn themselves to a frazzle in the process.

Six Figures in School Hours is a smart, honest business self-help book that gives you the skills, the tools and the confidence to never again need to choose between a successful business and a happy family life.

To find out and connect with Jo:

https://www.jowatkins.com/

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

Resources:

Kate’s Books: https://www.katetoon.com/writing/books/

Kate also runs her membership along with various courses and off the shelf content for those businesses wanting to expand and learn about SEO and copywriting

https://www.katetoon.com/

Annie Padgett joins me this week on the Podcast. She is someone I have never spoken to before but we met last week on social media and we set up a call to chat.

We decided to hit record.

She is quite literally wonder woman.

Annie has 4 businesses and is a GP Partner plus she is mum to 5 children under the age of 10.

We connected on social media, sent some voice notes to each other and then jumped on this call.

Let’s see what came up in our conversation.

Some GREAT take homes here.

To find out and connect with Jo:

https://www.jowatkins.com/

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

Find Annie Padgett via

Facebook

https://www.facebook.com/share/SeiDRQPrwxnLCfud/?mibextid=LQQJ4d

Instagram

https://www.instagram.com/dr.anniepadgett?igsh=MWY3ajRvcThlbGJndw==

Website

https://thelifehub360.com/?

Dr Emma Presern is back for a second episode!

We first spoke in Episode 9 of the first series which was recorded in March 2023. This was before Emma launched her first cohort of Rebellious Medics. Now she has navigated a successful launch and is about to go for the second cohort.

Emma is a GP who has had a real journey.

She has suffered with burnout and is now supporting others who feel the same. 

She has taken time out of programme and she has completely changed her life and lives in the hills in North Wales.

She is an incredible role model to so many now and has so much to give other Medics. 

To find out and connect with Jo:

https://www.jowatkins.com/

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

You can find Emma on www.rebelliousmedic.com or on social media @rebelliousmedic

Aileen Alexander is a medic who has done what so many medics hope to do. She’s now running an incredibly successful online lifestyle medicine business with clients across the globe.

In this episode we talk about how she started off on this path as a bit of an accident but has had the same struggles and hurdles as us all along the way.

Pricing, imposter syndrome, failed launches…

Her story will inspire you to keep moving forward one step at a time.

Dr Aileen Alexander is a former NHS GP who left in 2019 to pursue a career in Lifestyle Medicine specialising in sustainable weight loss and food freedom for women. She began her entrepreneurial journey in 2016, and navigated crippling imposter syndrome before hiring mentors to scale her business and replace her GP income and ultimately making the leap to leave the NHS!

Since then, Aileen has worked with hundreds of patients across the UK and internationally, guiding them toward long term health improvements. Supported by a close knit team of four, she balances her career with family life as a stepmom of two and is currently expecting her own child! Aileen is a firm believer in work-life balance and ease over hustle. She has demonstrated that with the right systems, processes and mindset you can run a successful and growing business while working less than 35 hours a week!

Aileen's expertise has reached a wide audience through a TEDx talk in 2022, an article she was invited to write for Hello!, and features in publications like Stylist, Prima, and Fabulous. She’s grateful for the chance to share her passion for lifestyle medicine and connect with people who are looking for a sustainable approach to health.

To find out and connect with Jo:

https://www.jowatkins.com/

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

Aileen can be found here:

LinkedIn: www.linkedin.com/in/doctoraileen

Instagram: https://www.instagram.com/doctoraileen__

Website: www.doctoraileen.com

Email: [email protected]

I can think of no better way to wrap up the first series of the podcast than with a case study episode from one of my founding members.

Dr Sui Wong is an expert in her field.

Working within the NHS and private sector splitting her time along with her research post and running a business… and writing books! She’s amazing.

In this episode Sui shares, warts and all, her journey into business. The highs, the lows, the struggles and the things she’d do differently now.

Some incredible advice to her early entrepreneurial self

1. Find what inspires you and enjoy the creative process and the impact that has on your joy of the day job
2. See business as one big experiment
3. The learning is in the doing. Take action.

To find out and connect with Jo:

https://www.jowatkins.com/

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur. How to find the time, money, people and resources that you need. This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

To get in touch with Dr Sui Wong

www.drsuiwongmd.com

Sign up to her regular newsletter via  bit.ly/drwongbrainhealth

If you would like to catch up on past newsletters, she has posted extracts of them here:  drsuiwongmd.blog

INSTAGRAM: drsuiwong.neurologist

And here are the list of her books with links:

Mindfulness for Brain Health: https://books2read.com/u/4XNXAg

Break Free from Migraines Naturally: https://books2read.com/u/bwgG5Z

Sleep Better to Thrive: books2read.com/u/mv0XQ2

Quit Ultra-Processed Foods Now: https://books2read.com/u/m27M21

NEW!! Launch 11/11: Sweet Spot for Brain Health: books2read.com/u/br2l8z

Jo Randall is a website designer who create stunning and strategic Squarespace websites for savvy female service-providers who are ready to make an impact.

She started out in design many years ago, but of a different kind (interiors), veered wildly off-path into the corporate world and recently returned to design, this time focused on websites, which feels like coming home for her.

Jo spends most of her time most days on Squarespace but, when she’s not doing that, she loves hiking and camping with her dog, and also has a side-hustle creating mosaics and running mosaic workshops.

She has audits, power hours and comprehensive packages available on her website.

Instagram

https://www.instagram.com/jorandallwebdesign?igsh=MXh3NWhvb2R3ZjhvOQ==

LinkedIn

https://www.linkedin.com/in/jo-randall?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Website www.jorandall.co.uk

Jo Randall | Squarespace Website Designer | Herefordshire UK

To find out and connect with Jo:

https://www.jowatkins.com/

[email protected]

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur.

How to find the time, money, people and resources that you need.

This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

Something a little bit different today as we chat with a lawyer who lives and breathes the issues around Medics and GP’s.

As Medics we tend to avoid lawyers like the plague.

Shanee Baker is a strong corporate commercial lawyer, having qualified at the Bar of England and Wales.

She has held a number of senior roles in large corporations including Capita PLC and the British Medical Association as Senior Counsel to the General Practitioners Committee. She is the founder and creator of LMC Law and has grown, what started as a small consultancy, into a business that covers almost three quarters of England in terms of Healthcare clients.

An expert in her field, she brings her strong commercial background into the healthcare arena, as well as advising a number of commercial clients. Her practical, no nonsense approach and her understanding of the needs of her clients is paramount to the ethos of the business.

In this episode we discuss the importance of having the legal back up and basics in place. Shanne and her company LMC Law will offer a free hour long call to discuss any needs of Medics and their own businesses or their GP partnerships.

Website: https://lmclaw.co.uk/

Drop her a line via her website for any further information and to book your free consultation.

To find out and connect with Jo:

https://www.jowatkins.com/

[email protected]

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur.

How to find the time, money, people and resources that you need.

This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast

My guest today is Emma Today I am sharing something a bit different. People have been telling me to do a Podcast for a little while and I when we were in Canada during the winter I decided to just get on and DO it. So, I asked one of my clients, Emma Presern to be my first guest. She said yes and we hit record while I was in my Zoom office which is a switched off sauna while we are in Canada during the winters. This was very unplanned. I had a vague idea of hanging the interview off some pillars but it was really just a good chat. Emma is a GP who has had a real journey.She has suffered with burnout.She has taken time out of programme and she has completely changed her life now. She is a role model to so many now and has so much to give other Medics. I wanted to share this conversation as there are so many important aspects to it. You can find her on www.rebelliousmedic.com Or on social media @rebelliousmedic

To find out and connect with Jo:

https://www.jowatkins.com/

[email protected]

From ‘Stethoscope to Start up’ free PDF giving you the blueprint for getting started as a Medic becoming an entrepreneur.

How to find the time, money, people and resources that you need.

This will also give you access to a weekly newsletter, offers and inspiration.

https://drjowatkins.mykajabi.com/freestarterkitpodcast