Your startup is more than just a product—it’s a brand. But with limited budgets, growing competition, and ever-evolving digital platforms, how do you build a brand that stands out and stays relevant?

In this episode, Chris Lu, Regional Head of Marketing & Communications at AnyMind Group, unpacks:

• Why branding matters more than ever for startups
• Brand-building vs. performance marketing: What should come first?
• How to craft an authentic brand identity that lasts
• The role of social media in building a powerful startup brand
• How to balance growth, storytelling, and brand consistency

If you’re a founder, marketer, or growth hacker, this episode delivers battle-tested strategies for building a brand that drives real business impact.