In this episode, we go deep on two big questions every early-stage founder faces:

👉 How do you build a real community (not just an audience)?
👉 And how far should you go in chasing the perfect product — even if it’s made of banana fibre?

Matt shares insights from the Future Fabrics Expo - where pineapple, kelp, and even alpaca fibres were on display — and we wrestle with the pros and cons of pushing for perfection in sustainable fashion. Rob introduces the "Founding 50" concept and explains why Discord might just be our next big step.

We also talk:

• 🧵 What even is a "launch" when you’re building in public?

• 💬 Discord vs. WhatsApp vs. Instagram — which is best for community?

• 🎯 The 1,000 True Fans theory and how we’re applying it

• 🧠 Growing without relying solely on ads (hello, podcast swaps 👋)

• 🎉 A surprise birthday nature quiz for Matt

👇 Join the movement:
🌍 Sign up to the launch list → https://www.nolongerknown.com
💬 Drop us a message → [email protected]
📣 Share this podcast with someone building a sustainable venture