In Episode 2 of The Startup Diaries, we continue documenting our journey to build No Longer Known - a sustainable fashion brand with a mission to raise awareness about endangered species.

This week, we tackle the crucial challenge of idea validation, setting ourselves an ambitious 48-hour challenge to secure three paying customers before creating any designs.

We discuss pricing strategy, sustainable manufacturing challenges, and debate how to create a premium product that balances environmental impact with quality.

Join them as they navigate the early stages of building a planet-positive business, sharing honest insights and lessons learned along the way.

To be one of the amazing 3 to help validate our idea head towww.nolongerknown.com and follow the instructions to make a deposit