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In this episode of the Startup Diaries podcast, Rob and Matt discuss their journey in building a planet-positive fashion brand, No Longer Known.

They provide updates on their progress, including smashing their initial sales target and refining their elevator pitch. The conversation shifts to the challenges of building an audience from scratch, navigating marketing strategies, and the role of hype in fashion. They explore the importance of engaging with Gen Z and creating compelling content, while also analysing a case study of a similar brand, 'Sult'.

The episode concludes with a quiz on hype culture and fashion brands, emphasizing the need for authenticity and meaningful engagement in their marketing efforts.