In this episode of the Predictable B2B Success podcast, we're joined by AJ Rounds, a seasoned entrepreneur and co-founder of RevRoad, a unique venture services firm. With a rich background as a two-time CMO and four-time founder and having experienced three successful exits, AJ brings a wealth of knowledge to the conversation.

With host Vinay Koshy, AJ delves into the motivating factors behind starting RevRoad and offers insights into the venture's distinctive approach of combining human capital with financial investments to help startups scale up successfully.

Discover how RevRoad aims to flip the traditional narrative by reducing startups' 90% failure rate to a promising 67% success rate through a focus on expertise, collaboration, and strategic growth. AJ shares strategic insights into identifying ideal customer profiles, the importance of culture in scaling businesses, and the critical elements that make startups investable. Whether you're grappling with building company culture or just curious about how capital can be infused effectively for business growth, this episode offers valuable lessons from AJ's entrepreneurial journey and RevRoad's innovative model. Tune in for an inspiring conversation filled with practical advice and real-world experiences.

Some areas we explore in this episode include:

• AJ Rounds' Background and Experience - This includes his journey as a cofounder and his previous startup experiences.
• The Concept and Origin of RevRoad - How and why RevRoad was started, and its mission to solve the high failure rate of startups.
• RevRoad's Business Model - Infusion of human capital and services before raising financial capital for startups.
• Scaling Startups - Strategies and processes for taking startups from initial stages to being investable by RevRoad Capital.
• Ideal Customer Profiles (ICP) - The importance and process of defining and focusing on target customer profiles.
• The Importance of Customer Feedback - Encouraging startups to engage with customers early to validate and refine products/services.
• Culture and Recruitment - The significance of company culture in startups and AJ's insights on recruitment strategies.
• Evaluating Startups at RevRoad - The use of the "Five H's" (Head, Hands, Heart, Humor, Humility) in assessing potential RevRoad companies.
• Global Impact and Social Responsibility - Examples of how entrepreneurship is used to solve global problems, including RevRoad's involvement in the virtuous cycle.
• Challenges and Myths in Scaling - Common misconceptions about growing a business and the reality of venture success.
• And much, much more...