Mickie Kennedy, founder of eReleases, shares how stepping back from micromanagement and learning to delegate helped streamline operations and support business growth. He reflects on a key turning point when trusting his team led to higher productivity and stronger employee retention. Mickie also discusses the role of data in refining business strategies, including testing the impact of the “shock and awe” package. He offers practical advice on how small businesses can use AI tools for writing press releases and secure media coverage.