In this episode, we explore the evolving digital marketing landscape in Africa with industry leaders Michael Okeje and Peace Itimi.

Michael Okeje, Head of Product and Growth at Mdundo, shares his journey from developer to digital marketing lead, managing teams across growth, data, product, and development. He emphasizes the importance of combining various skills and knowledge to succeed in the industry.

Peace Itimi, Director of Marketing at Smile Identity, discusses her career progression from co-founding an agency to working in training and growth roles. She highlights the evolution of marketing roles, the need for deep marketing knowledge, and the significance of integrating growth strategies into marketing efforts.

Key Points:

1. Challenges in Digital Marketing: Misconceptions about digital marketing roles and the need for comprehensive skill sets.
2. Career Journeys: Diverse paths within the digital marketing industry, showcasing growth from technical and agency backgrounds.
3. Evolution of Marketing Roles: The rise of specialized roles like SEO specialists, performance marketers, and content strategists, reflecting the industry's growth and complexity.
4. Influencer and Community-Led Marketing: The growing impact and future evolution of new marketing models.
5. AI in Marketing: The integration of AI and its implications, emphasizing the need for humanized content and adapting to changing algorithms.
6. Growth Marketing: The distinction between traditional marketing and growth marketing, emphasizing data analytics, experiments, and a focus on revenue generation.
7. Future Trends: Predictions on the future of marketing, including the potential resurgence of guerrilla marketing and the blending of in-person and digital experiences.

Join us for an insightful conversation on the dynamic and ever-evolving world of digital marketing, offering valuable takeaways for both new and seasoned professionals in the industry.