AI is rapidly reshaping the e-commerce landscape, but what does that actually mean for store owners and product builders? In this episode, Bryce Adams, founder of Metorik, joins us to discuss the current state of e-commerce and how AI is changing everything from analytics and automation to customer experience and growth strategies.

Bryce shares what he’s seeing across thousands of stores, where AI is already making an impact, and where the hype still outweighs reality. Whether you're building eCommerce products, running an online store, or supporting clients, this conversation offers practical insights into how AI is shaping the future of eCommerce and what to pay attention to next.