In this latest episode, host Rick Kelly sits down with Jason Matthews, Vice President of Research and Digital Marketing at Game Show Network to discuss what agile media insights looks like and how research can adapt to the new world of fast, hyper-personalized content creation.

The State of Entertainment Research in the Era of Mass Media

Market research may have lost its edge, but that doesn't mean we can't bring it back. Leaders from across the research industry sit down with Fuel Cycle to share their perspective on the biggest trends emerging in market research; from the rise of automation to the wave of data privacy laws sweeping across the globe. This podcast is about big ideas shaping the future of market research, and how industry leaders navigate an industry that is in constant flux.

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The State of Entertainment Research in the Era of Mass Media

The State of Entertainment Research in the Era of Mass Media