Kevin Lee interviews Michael Ferree, CEO and Founder at Lead Generation World, a San Diego-based company that runs conferences for the lead generation industry. Michael is well respected in the industry due to his leadership role at the Leads Council (now the Consumer Consent Council) and for his writings, presentations, and podcasts on lead generation. Kevin and Michael discuss the state of lead generation in 2024, given that the industry is facing unprecedented pressures to evolve in the face of new proposed regulations governing the way that business leads are gathered, processed, and shared among different industry players. They also share insights about how AI is likely to change operations in the industry. Other topics addressed in this interview include:

- Potential regulatory issues for businesses using AI-powered voice calls and text messaging, given that proposed regulatory actions may require opt-in consent for these types of communications.

- The importance of using clear and concise language in voicemails for outbound contact strategies, as these may now be transcribed and read in real-time.

- The need to be thoughtful of how voicemails are left, including the caller ID and the content of the message, to ensure they are easily comprehensible and actionable without picking up the phone.

- How AI is now being used to create personalized voicemails in a way that is potentially undetectable to listeners.

- How the legal definition of a "robo call" may expand to include AI-powered calls and text messaging, which could pose challenges for companies that rely on these methods for business communications.

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