If your business isn’t growing, it’s not a traffic problem; it’s a visibility problem. In this episode, Kody is joined by one of the Sales Executives at Omni Digital Group, James Smithers. Together, they break down why most local retailers struggle with consistency in their market and how smart marketing, not big budgets, wins in 2026.

If you’re a small independent retailer competing against big brands and big box stores, this episode will challenge how you think about your buying radius, customer acquisition, and market presence.

🔑 What You’ll Learn

• Why lack of growth usually means people don’t know you exist

• How your buying radius defines your opportunity

• Why consistency in the marketplace matters more than budget

• The mindset shift small retailers need to beat big brands

• What it really takes to “give yourself a chance” to win