How will AI-powered search engines like ChatGPT Search and Perplexity impact local SEO?

In this episode, we recap all the key insights from our webinar interview with local SEO expert Darren Shaw, where breaks down the latest trends in AI search and SEO, including:

• The biggest takeaways from Google’s leaked ranking factors in 2024
• How AI-driven search engines rank businesses differently from Google
• The growing importance of citations, reviews, and ‘Best of’ lists
• Whether businesses should start preparing for a post-Google future

Darren also shares insights on how marketing agencies are handling AI tool overload—and what businesses can do to stay competitive.

Darren Shaw:
Founder of Whitespark: local SEO software and services.

• Local SEO educator with 36,000+ newsletter subscribers, 8,000+ YouTube subscribers, and 2,000+ email course sign-ups
• In charge of the annual Local Search Ranking Factors Survey, one of the most cited resources in local SEO
• Speaker at local search conferences around the globe and contributor to SEO publications

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🎧 Listen now and check out the full webinar interview at Birdeye.com.