In & Around Podcasting

The State of Podcasting in 2025 with James Cridland


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With this year's Infinite Dial report from Edison Research now in the wild, and co-presented at Podcast Movement Evolutions in Chicago, it's the perfect time to have one of the presenters, James Cridland, on the show to dive into the findings.

From online audio listening preferences to the opportunities for creators and brands, James walks us through some of the nuances of the report.

James also dives into the Podnews Report Card 2025, where podcasters and creators get to share their feedback directly with the teams behind podcast apps and platforms like Apple Podcasts, Spotify, YouTube and more.

Join regular co-host Danny Brown and James in this very enlightening episode!

Guest co-host this episode: James Cridland

James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future.

James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist. One of the organisers of Next Radio, the UK radio ideas conference, James has worked with the world’s largest radio conference, Radiodays Europe, since its inception. He’s also part of the programming team for Radiodays Asia and Podcast Day 24.

James's Website

@JamesCridland on X

Links to interesting things from this episode

  • The Infinite Dial 2025 - Edison Research
  • Podcasting 2.0 with Dave Jones and Adam Curry
  • Pocket Casts - listen to podcasts with the best free podcasting app. Built by listeners, for listeners.
  • iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.
  • Adam Curry - curryirc.com (@adamcurry) / X
  • James Cridland | James Cridland - radio futurologist
  • The Podnews Report Card 2025 Results

In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.

If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!

If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!

Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.

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The podcast is also available at In & Around Podcasting.



This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
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