To stay ahead in the Ag irrigation industry, it’s crucial to have a deep understanding of broader trends like supply chain improvements, agricultural demand, resin prices, input costs for farming, and what’s next for the industry concerning technology. Despite an ever-changing landscape and economic concerns, there’s still an excellent opportunity to expand market share and bring in new customers—for those who understand the evolving demands of ag customers.

This week my guest Aric Olson, President of JAIN, will step us through what to expect for the irrigation industry in 2023 and key indicators to monitor to ensure success.

Aric Olson, the president of Jain Irrigation, Inc., is a thought leader, frequent speaker, and panelist for domestic agriculture and water issues. He has a B.S. in Chemical Engineering and an M.B.A. to go along with twenty-plus years of manufacturing company experience in which he held responsibilities for manufacturing, distribution, engineering, sales & marketing, and human resources.

Aric is passionate about helping growers utilize leading commercialized technologies and data science to grow our food sustainably. He has been a member of Jain Irrigation’s management team responsible for successfully integrating eight major acquisitions into the world’s leading global irrigation technology company in the last ten years.