Blending Bourbon

The State of the Whiskey Bulk Market


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Why are newer whiskeys starting to taste the same? And what does it have to do with sourced whiskey? On Blending Bourbon, Dixon and David dive into the complex world of the bulk whiskey market. They explore why new labels are struggling to get started, the differences between brands who source from the same distilleries, and how this affects what consumers choose to buy. Tune in to this episode for an in-depth look at the state of the whiskey bulk market!

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This podcast is produced by Two Brothers Creative 2023.

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Blending BourbonBy David Mark Young & Dixon Dedman