Allan Dib was a typical IT geek who was bitten by the entrepreneurial bug. He had all the skills to be successful. He had great products and good margins, but was bad in marketing. He'll be the first one to tell you, he thought it was going to be a cakewalk, but boy did he struggle. For some reason, he never put any emphasis on marketing. It took him a better part of a decade to figure it out. But once he did, business took off. He's been on fire ever since.

Allan is now known as a master of building and exiting fast-growing companies. He wrote a best selling book called The 1-Page Marketing Plan, hailed by many as one of the best books about the fundamentals of small business marketing. In this episode, he breaks down the tactics and mindsets of successful marketing, and walks us through the 3 phases of the 1-Page Marketing Plan.

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