Leading investors should note that IAAPA 2025 highlighted significant shifts in immersive entertainment, with a surge in Chinese VR innovations like gun-visor shooting, free-roaming arena systems, and MR experiences utilizing Meta Quest 3 and Apple Vision Pro. The decline of UK-based DNA VR signals challenges in traditional VR arcades, while Valve's new Steam Frame VR headset promises to reshape consumer and LBE VR markets in 2026. Meanwhile, MR is rapidly advancing as a dominant trend, with new spatial and hybrid experiences emerging from Asia and Europe, alongside developments in LED, projection, and immersive enclosure technologies, indicating a transformative era for the immersive attraction sector.

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