Leading investors should note the industry’s rapid shift towards immersive active entertainment, exemplified by innovations like Gel Blaster’s Gen2 platform, social media integration, and gamified trampoline experiences. Interactive floor games, such as Pixel World and Illumination systems, are expanding with partnerships like Atari, signaling a competitive and fast-growing market. The sector also sees significant investment in themed active zones and new amusement releases, including high-profile arcade titles and VR experiences, notably LAI’s Ubisoft All-Star VR. Overall, the industry is embracing physical, social, and digital convergence, offering substantial growth opportunities in experiential and active entertainment sectors.

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