Light Stone sits down with Yovel Peretz, founder/CEO of Let’s Do Podcast, to talk about the power of voice, disciplined creation, and building real impact. They explore entrepreneurship, conviction, and how to have hard conversations with more heart and less certainty theater.
This is the first official episode of The Stone Protocol Show — a grounded + electric conversation space about clean power: leadership, embodiment, devotion, truth, and discernment-first spirituality.
MAIN TOPICS COVERED
• Why podcasting + video is a modern “printing press” for longform truth
• Building a company on a strong “why” — and turning away misaligned work
• Discipline, protection, and the psychology of high-stakes environments (military background)
• How to hold charged topics with more openness (without collapsing into propaganda or cruelty)
• The business mechanics: views → followers → leads → revenue (and why trust comes first)
• Reinvesting in assets (media, distribution, web presence) to compound growth
• “Paid apprenticeship” as strategy: learning while funding the mission
• The show vision + future guests across generations (Gen Z / Millennial / 40-year-old host lens)
KEY TAKEAWAYS
• Truth is not a weapon. Truth is a lantern.
• If your “why” isn’t real, your business won’t survive pressure.
• Trust precedes marketing — proof-of-concept beats hype.
• Discipline isn’t aesthetic. It’s a protection technology for your mission.
• Hard conversations don’t require hatred — but they do require clarity.
CHAPTERS
0:00 – 2:00 Introducing The Stone Protocol & Let’s Do Podcast
2:00 – 5:05 Why Voice, Podcasting, and Open Dialogue Matter
5:05 – 10:30 Military Service, Fatherhood, and the Reality of War
10:30 – 16:40 Israel, Media Narratives, and the Cost of Simplified Stories
16:40 – 22:10 From War to Creation: Why Podcasting Became the Mission
22:10 – 25:40 Entrepreneurship, Systems, and Building with Integrity
25:40 – 33:40 The Business of Podcasting & Trust-Based Growth
33:40 – 39:30 Entrepreneurship Is Hard — But Simple
39:30 – 46:30 Religion, Spirituality, and Lived Meaning
46:30 – 1:03:30 Purpose, Prayer, Action, and Choosing Well
1:03:30 – 1:12:50 Cosmology, Choice, and Making the World Better
ONE-LINER QUOTES
- “Views equal followers, followers equal leads, leads equal money.”
- “There is no war between people — there is war between countries.”
- “Truth is not a weapon. Truth is a lantern.”
- “Power is a love language.”
- “Success is when your heart gets bigger on the inside than the outside.”
CONNECT WITH YOVEL
- Yovel YouTube: http://www.youtube.com/@TheWayOfThe1Percent
- Yovel Instagram: https://www.instagram.com/yovelperetzz/
- Yovel Spotify: https://open.spotify.com/show/0JS0G4mOQiKemBkou4VgTf?si=y8Wt4zxKTsuscaOq7UOkPA
CONNECT WITH LETS DO PODCAST
Create your own podcast! https://letsdopodcast.com/
LDP Instagram: https://www.instagram.com/letsdo_podcast/
LDP YouTube: https://www.youtube.com/@LetsDoPodcast
CONNECT WITH LIGHT STONE
- Subscribe (YouTube): youtube.com/@lightstonemedia
- Coaching / Sessions: TheStoneProtocol.com
- Guest referrals: DM “STONE” to @LightStone.Media
This episode includes strong opinions on geopolitics and conflict. The intent is open dialogue held with heart and discernment; views are those of the speakers.
The Stone Protocol Show, Light Stone, Yovel Peretz, Let’s Do Podcast, podcasting, entrepreneurship, Start With Why, Simon Sinek, discipline, leadership, voice, video podcast, marketing, content strategy, hard conversations, discernment
