In-store traffic is still vital to retail businesses, but simply getting them through the doors is not enough in a hyper-competitive market. That's where digital signage enabled with machine vision can change the game. Jay Hutton, Founder & CEO of VSBLTY, is on the pod this week to explain the growth potential of what they call “the store as a medium,” using dynamic, eye-catching displays to “entice, engage, and interact” with shoppers, ultimately driving more revenue and unplanned purchases. What data backs up this use case? What does it look like in-store? What do retailers get out of it? It’s the episode that’s dropping its vowels and going full Spielberg blockbuster.

#VARValue - How do VARs get in on this? What should they be looking for?

TEConnecting with us: 

Jay - The ethics of AI and "nano-nukes"

Dean - Ally Robotics

John - Invisibility cloak?

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