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The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics
The Measurement Minute by Gary Angel
Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around the edges, accountants, digital analysts and call-center managers aren’t still trying to figure our metrics, KPIs and reports. But when it comes to in-store behavioral analytics, that’s just not the case. Even sophisticated retailers mostly have yet to create a reporting framework for what happens in between entry and Point-of-Sale.
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By Gary Angel
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The Measurement Minute by Gary Angel
Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around the edges, accountants, digital analysts and call-center managers aren’t still trying to figure our metrics, KPIs and reports. But when it comes to in-store behavioral analytics, that’s just not the case. Even sophisticated retailers mostly have yet to create a reporting framework for what happens in between entry and Point-of-Sale.