Agriculture isn't broken — it's misunderstood.

In this episode of The Capitalist Hippie Podcast, host Marco Pimentel sits down with Ali Cox, Olympian and founder of Noble West, to explore how storytelling is reshaping the future of food. From rice fields to pistachio ads, Ali reveals how farmers are reclaiming their place in the value chain by turning transparency into strategy.

They dig into why sustainability messaging often fails, how small farms can still win, and what it really takes to turn a crop into a brand consumers care about.