Rick Farman, co-founder of live music festival and entertainment experiential company Superfly (producers of Bonnaroo & Outside Lands), joins Peter in this CREATV University session to discuss his journey about how he and his partners fearlessly started Bonnaroo & created Superfly. Rick and Peter also discuss the impact of Covid-19 on musicians and the live music and festival industry, what musicians can do right now in a non-touring world, and where the live music and event industry goes from here. Finally, Rick and Peter discuss innovations in the music industry today that are re-imagining the music industry of tomorrow (and lay out some of their favorite companies who are changing the game). Learn more about CREATV University at http://www.creatv.media/creatv-university.

Reach out to host Peter Csathy at [email protected], and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.