<p>Have you ever thought about how Michelin, a tyre manufacturing company ended up giving stars and certifications to restaurants?</p>

Have you ever thought about how Michelin, a tyre manufacturing company ended up giving stars and certifications to restaurants?

The Story Behind Michelin Stars

There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)

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The Story Behind Michelin Stars

The Story Behind Michelin Stars