Cotton kaftans

The Story Behind Rangaari How a Small-Town Brand Built India’s Most Loved Comfort-First Wardrobe


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Experience the soulful journey of Rangaari in this audio story—how a small-town dream turned into India’s most loved comfort-first wardrobe brand. Explore the founders’ early struggles, their obsession with breathable fabrics, and how signature pieces like cotton kaftans shaped their identity. This episode captures the creativity, cultural roots, and customer-first thinking that helped Rangaari transform simple everyday wear into a nationwide comfort movement.









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Cotton kaftansBy Ashvika