The Entrepreneur's MBA with Adam Kipnes

The Story Behind the Mission with Maceo Jourdan and Adam Kipnes


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Maceo Jourdan is a serial entrepreneur with two decades of building

businesses by creating great products and great marketing. With his

background in discretionary and algorithmic trading, he is able to

merge the risk management of a portfolio trader with the aggressive

risk-taking of an entrepreneur to time business trends with uncanny

accuracy.

Startup to Scale - Maceo scaled his company Insider Code from a

$25,000 ‘friends and family’ loan to a $245 million valuation in under

3 years with an exit value of $420 million. Maceo’s Pioneering vision

brought breakthrough new technologies such as developing some of

the first cloud-based web applications.

Turn Around - After his exit, Maceo was responsible for turnarounds

as a confidential CEO/CMO for hire. In CPG, a $120M increase in

enterprise value, healthcare $220M, and +. This is where Maceo

perfected his proprietary non-linear integrated

marketing system.

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The Entrepreneur's MBA with Adam KipnesBy Adam Kipnes & C-Suite Radio

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