The story behind the Naked palette, with Wende Zomnir of Urban Decay

You don't have to be a makeup lover to understand how much of a game changer the NAKED palette from Urban Decay was when it was first released in 2010. Its beautiful assortment of neutral eyeshadow colors with just the right mix of shimmering pigments quickly became a staple in everyone’s makeup kit after it launched. And on this week's episode, we hear from Wende Zomnir, the Chief Creative Officer and a founding partner of Urban Decay Cosmetics. She gave us the low-down on she went from playing in her mother's makeup drawer to building #2 makeup brand in the US. Tune in to learn how she's stayed ahead of the trends, from day one.

Keep up with Urban Decay and Wende on Instagram, follow:@urbandecaycosmetics and @udwende