The Drum: Anatomy of an Ad

The story behind The Self Space's personal billboards that detailed gripping mental health stories


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On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.

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The Drum: Anatomy of an AdBy The Drum