Kyle Gray, co-founder of WP Curve, titled "The Story Engine." Gray details his experience building a content marketing strategy for WP Curve and shares valuable insights on content marketing, including how to create effective content, build relationships with influencers, optimize for search engines, and use visuals to enhance your content. The book also provides practical advice on building a team of writers and managing them effectively. Throughout the book, Gray emphasizes the importance of developing clear systems and documentation to streamline the content marketing process.