This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art of making tech clear and compelling, and why real-world problem-solving wins over IT buyers. Plus, they explore the buzz around generative AI and how live demos could shake up IDG events. Don't miss this one!